Why I won’t boycott American Apparel
I’ve never been an avid customer at American Apparel, but I have to admit that when they first came up on my radar I was pretty impressed with some of the things the company stands for as a whole. Their big ticket item is immigration reform, which has always been something I’ve believed in and has gotten especially close to my heart since I moved to Los Angeles. Their Legalize LA campaign is, in my opinion, a great cause that’s working hard to restore the US back to its roots — which are, if you may remember from your school day history classes, in immigrants. I was also impressed with some of the other core beliefs of the company, including exceptional wages for factory workers (on average more than twice the wages paid to similar workers in other companies’ factories), sweatshop-free production, free ESL classes for their workers, green power initiatives, etc, etc, etc. All in all, I’ve thought from the beginning that AA is a pretty good company.
So when I was perusing SEXmb earlier today and came across a topic titled “Boycott American Apparel,” imagine my surprise.
It turns out that there’s been a massive call for a boycott of American Apparel due to some comments made by Dov Charney, founder and CEO, which were allegedly printed on an AA advertisement (left).
The text reads: “Women initiate most domestic violence, yet out of a thousand cases of domestic violence, maybe one is involving a man. And this has made a victim of culture out of women.”
While the ad itself is actually fake, the quote itself is real, and comes from an interview with The McGill Daily conducted back in November 2004. In the interview, Charney laments an “unbalanced culture that’s unnaturally constraining,” feminism and a “lawsuit culture.”
Reading through the interview, it becomes increasingly apparent that Dov Charney is a giant douche, and I’m not hesitant to join some fellow bloggers in saying “Fuck you, Dov Charney.”
But I’m not going to actively boycott American Apparel. I don’t shop there very often as it is, and I can even name all of the things I own from them and it’s not much (three thermals, one hoodie and a pair of socks), but I’m not going to go out of my way to not shop there.
First of all, Dov Charney is entitled to his opinion. Let’s just put that on the table and leave it there for a while. It may be a really stupid opinion, and not politically correct by any means, but, judging by that interview, he doesn’t really care. And no one can lock him up for saying stupid shit. He’s just as entitled to be an asshole as I am to write this blog entry calling him one.
And yes, you have every right to choose to boycott American Apparel because of the words of this douchebag.
But boycotting American Apparel is not going to hurt Dov Charney, or make him feel sorry for what he’s done. If their sales go down, the people who are going to feel it are those workers in the factories. Right now, they’re making pretty decent wages and have really good benefits, but AA would have every justification to change that if their sales were to fall. (And because the workers themselves haven’t unionized, AA can do that.) If I were to place any bets, I would say that’s the first thing that would happen if there were a successful boycott. They don’t have to offer all of those benefits to their employees, and they don’t have to offer them higher-than-competitive wages. Sure, the PR backlash associated with things like that would be pretty bad for the company, but not really for Dov Charney at all.
After all, it’s the individual who made the statement, not the company. So it makes pretty decent sense that the individual should be the one to suffer the backlash, not the company, not the factory workers, not the salespeople. Just one person: Dov Charney.
And the real way to make Dov Charney feel that backlash is to remove him from his position as CEO. American Apparel is a publicly held company, meaning there are plenty of stockholders who are keeping it afloat, and, if I remember my economics class correctly, they do have the power to have some say in what goes on in the company. What really needs to happen is that the stockholders and/or board of directors (if applicable) and/or other, more level-headed executives need to stage a coup of sorts and throw the douchebag out. No company wants the bad publicity that comes from having someone like him at the helm.
It’s just like the Blagojevich scandal (Illinois governor who tried to sell President Obama’s recently vacated senate seat). Don’t penalize the little people, who had no part in it, and don’t trash an otherwise pretty good company that looks out for its workers — after all, we’re seeing just how rare those are, with all of the banks and automakers going under but conveniently acquiring golden parachutes for their top-level execs. Don’t fault the company for the individual. Just throw the douchebag out.